I worked on the redesign of the website for Natalie design office.
The site presents editorial, fashion, and cultural visual works, where conveying the texture and atmosphere of each piece was the primary focus of the design.
The visual direction was developed in close collaboration with the client, carefully preserving the existing identity while refining layout, spacing, and visual flow to create a quieter yet more focused browsing experience.
Due to server constraints, the site was implemented entirely from scratch in PHP without using modern frameworks. Within these limitations, I focused on achieving both structural simplicity and long-term maintainability.
Beyond the visual update, a key objective of the renewal was to resolve issues that had emerged over time. By leveraging AI-assisted workflows during code review and refactoring, the codebase was improved for better stability and future maintenance.
For portfolio sites driven by visual work, the goal is not simply to organize information, but to shape how the work is experienced. The interface is therefore intentionally minimal, allowing users to engage directly with the content.
Natalie design office Website Renewal
Client: Natalie design office
Art Direction: Junpei Miyamoto (Natalie design office)
System Design / Programming: Yoshihiro Kunihara